If you have ever considered starting an online store then you definitely would have heard about Shopify. In this blog, I give 7 of a possible million reasons as to why Shopify is the best option.
To kick this blog off Shopify recently announced that they are now the platform for more than 1 Million stores, to service 1 Million + stores says a lot in itself. Below is their announcement video.
1. User-friendly Content Management System (CMS)
Once your website is up and running, if you’re choosing to do-it-yourself then it really doesn’t take a computer scientist to be able to manage content on your website. There is no writing code or anything like that. Shopify is a pretty straight-forward site builder and probably more structured and limited (in a good way) than most website builders to ultimately suit the less computer-savvy individuals.
Below is a screenshot to give you a sneak preview of the Shopify dashboard (sensitive info has been blanked but you get the gist of its simplicity)
The next point of this article also reinforces why Shopify is so user-friendly.
2. Shopify Themes (Design and Functionality)
When starting to build your store you can choose from a small number of FREE themes to base the look and functionality of your website on, then work from there making it yours. On the other hand, if you want to invest the money there is a larger selection of ‘Paid Themes’ you can choose from, the key is to decide whether you want to invest that little extra (roughly a couple of hundred USD) or if a FREE theme to start out on will do. A good point to make also is if you start with a free theme and your store grows, you can transition your store to a more comprehensive paid theme so starting with their base free themes is the way to go. See the video below as I walk through the theme selections.
Note: Shopify themes are mobile-friendly so when you’re building your store you don’t need to worry about how it will look and function on Mobile devices, its all done for you.
3. Shopify Analytics – Overview Dashboard
The back-end Shopify analytics you get with the basic plan is pretty comprehensive and almost covers everything you need. The video below gives you a brief insight into what you get but here are a few special mentions for a couple I would track closely.
Conversion Rate – One of the most, if not thee most, important metric to track in an eCommerce store. In the analytics overview dashboard, Shopify provides you with how many visitors to your site (number and percentage) added product to cart, reached checkout, and then actually purchased. This is great for being able to answer a lot of questions you may have and give you the ability to test and get results, for example, if your conversion rate for ‘Add to cart’ is 0.5% then there is a serious problem somewhere, although it could be a number of things. It could simply be that your product is way overpriced, lower prices and test to see if your rate increases, It could be that visitors can’t find how to ‘add to cart’ make the prompt clearer and test for an increase.
Online store sessions by traffic source – This metric tells you where your store visitors are coming from. Social (Facebook, Instagram etc) Search (Google) Direct etc. Tracking this metric, if you notice that you have good traffic flowing from Social pages and none from Search, maybe look into SEO to try and boost traffic via this source.
Online store sessions by social source – This is a great indicator of where you should invest your money. If your doing paid advertising on Facebook but you see more people are coming to your shop from Instagram, maybe that would suggest taking some of that Facebook ad spend and investing into Instagram Ads. (Note Instagram Story ads are extremely cost-effective for creating top of the funnel awareness for a younger skewed target market)
4. Shopify Discounts
Discounts, a great marketing strategy that consumers absolutely love.
With the Shopify CMS you can easily go into whatever product you are wanting to discount and enter the original amount into the ‘Compare at Price’ and enter a new sale price. This will then display on your website as a sale or discounted item depending on your theme as to how it’s displayed, like the picture above but online. If you have a Facebook and Instagram ‘Shop’ integrated with your Shopify store then these discounts carry through and are also displayed here so you don’t have to worry about changing the price of goods in 3 or 4 different places.
Even better, when it comes to discounts you can create discount codes with extreme ease. (See my how-to video below)
Once you have created your discounts you can then go back into the discount and click ‘Promote’ It will then give you a shareable link (image below) to copy and paste to where you want.
Tip: Create a Facebook Ad promoting your discount, when creating the ad use the discount link so that when the person clicks on your ad they will be taken to your website and will automatically be shopping with the code so they won’t have to worry about plugging in a code in the checkout.
5. Shopify Payment
Ever wondered how you actually get paid from having an eCommerce website? It’s simple with Shopify. When paying for your Shopify plan you plug in your card details, in my case a debit plus card which I would assume most people have, that account the money comes out of to pay Shopify, is the same account Shopify sends your sales too. Simple. Otherwise, you can also specify a particular bank account you want the sale proceeds to be deposited into.
6. Help and Resources
When using Shopify they provide online resources and articles on almost anything to guide you through issues you may come across. From simple guides on how to add a product to your shop, to the more complex issues that can crop up as you look to develop your store post-start-up. I have also found Shopify to be very helpful when messaging them for help through Facebook Messenger, they respond reasonably quickly and give you helpful answers from real humans, and if one of their resources solves the issue they will be sure to point you in the right direction to solve it. You will also find online communities that resolve other issues you’re looking for via Google and more.
Tip: Use me, remember if you want to get quick access to a human, send me a message. If you click the link below and sign up to a FREE trial Shopify store, then go onto a paid plan you will get 1 month FREE access to me via Email and Messenger.
7. Facebook and Instagram Integration
Apart from the copious amounts of Apps you can deploy to assist your website, 2 of the most crucial are Facebook and Instagram, that is assuming your business has an account with both. Facebook, and more recently Instagram has given businesses a ‘Shop’ function where they can add their products to stores on their social channels. These social channels then allow you to specifically tag products in posts, for example, if you are sharing a customers image of your product being used you can share it, tell a story and then tag the product in the image, from their it can take someone interested in the same product straight through to the purchase page on your website.
Here’s where Shopify comes in, integrate these sales channels into your Shopify store and any product changes, additions, etc will automatically flow through and be edited/added to these social channels which essentially gives you multiple online stores whilst only running one. Tip: Integrate Facebook Messenger and allow visitors to your website to contact you directly with a CTA button.
In conclusion, Shopify continues to lead the way as an eCommerce platform. It’s easy to use, there’s lots of functionality, great analytics, discounting tools, apps, and help is always on hand.
To try Shopify’s FREE 14 day trial click the link below and sign up. If you go on to a paid plan I will give you 1 month FREE access to my knowledge where I will be able to help you set up and start selling.
Terms and conditions apply to my offer of 1 FREE months Shopify Assistance. Read them here: https://www.matthewjohn.co.nz/terms-of-service