Realising that I needed to dip my toes into the world of eCommerce as that is where the world of business is going, I set out on a mission to discover what the best platform to use was. After a lot of research into the main platforms it became evident to me that Shopify was the best, one thing that stood out for me was the number of ‘big name’ brands that were using the Shopify platform to sell their product and that is what triggered me to write this blog sharing the top 7 that stood out to me.
And here they are…

1. Chubbies Shorts

 Chubbies Shorts
www.chubbiesshorts.com

Meta Description – ‘ Radical shorts for your weekend. Free shipping, free exchanges and fit guaranteed ‘
Website About snippet – couldn’t find one…..
I’m not sure about you but chubbies ads are forever coming up on my social feeds, doing their job as it got my attention and that’s when I discovered they used the Shopify platform.
Long story short this is an eCommerce start-up started by 4 guys who all met at Standford University. Inspired by thrift store shopping and hand me downs from uncles and dads, chuck in a fourth of July party and here you have an inspirational start up eCommerce story for the ages.
Back in 2015 Business Insider caught up with the lads for a sit down, reportedly at the time having 40 employees, a few million in their social communities, and expecting to do a million in sales on the 4th of July alone.


NOTE – Announcement bar pointing the user to ‘buy 2 for’ deals

2. SMT (Skinny Me Tea)

 SMT (Skinny Me Tea)
www.skinnymeteam.com.au

Meta Description – ‘World’s Leading Detox Tea + Weight Loss Program // Over 300K successful customers! Assist with weight loss Get Bikini Ready & Transform Your Body, Real Results’


Website About snippet – ‘ Founded in 2012. Gretta … started the business from her home in Melbourne, combining her passion for tea and detoxing into a single product, creating the world’s first ‘Teatox’.  The popular two-step program combines a Morning and Evening Cleanse products…’
Now I myself am not into all the teas, powders, shakes, syrups, or the 2.85 million different diets, but you have to hand it SMT, taking a product from the most consumed beverage in the world, tea, and combining detox qualities to sell a product that helps people achieve their health goals. Their website claims that they have ‘assisted over 350,000 people’ so they must be doing something right.


NOTE – Announcement bar for FREE SHIPPING and Sign Up to email for 15% off CTA

Shopify

3. FASHIONNOVA

fashionnova
www.fashionnova.com

Meta Description – Fashion Nova is the top online fashion store for women & men. Shop sexy club dresses, jeans, shoes, bodysuits, skirts & more. Cheap & affordable fashion online


Website About snippet – ‘ At Fashion Nova, we make it easy and affordable for you to be your own fashion icon. We believe you deserve to look like a million bucks, without breaking the bank. ‘ Long story short FashionNOVA basically sells every piece of clothing imaginable for everyone, complimenting its massive online store is a number of physical locations, over 600 employees and they just recently teamed up with Cardi B line.
Business Insider recently reported that “…It was ranked the most Googled fashion brand of 2018. Thanks to endorsements from celebrities including Cardi B and Kylie Jenner, … has 14 million followers on Instagram… it was voted the No. 6 preferred website, beating out Adidas and Forever 21.
Some great accolades heading forward.


NOTE – 2 announcement bars offering large discounts and FREE shipping, no sign-up.

4. New York Times Store

NY times
https://store.nytimes.com/

Meta Description – Unique Gifts, Photography, and Personalized Books from The New York Times


Website About snippet – ‘ Welcome to The New York Times Store! We offer a selection of items for both Times enthusiasts as well as those looking for unique gift ideas. ‘ The New York Times doesn’t just do newspapers it turns out. They have a large online store which sells sophisticated looking branded product of almost everything you can think of, clothes, umbrellas, wallets, bags, notebook, they have it all. What took me by surprise the most was their range of Photography and Illustration Art you can purchase on their site, looking for something to hang on the wall? I would highly recommend checking out their products.

NOTE – No free shipping to be seen, however a nice little 10% discount on the first purchase when you sign up.

5. allbirds

all birds
www.allbirds.co.nz

Meta Description – ‘The world’s most comfortable shoes, made with natural materials like merino wool, eucalyptus tree fiber, and sugar cane, Allbirds has created the comfiest shoes on the planet. ‘


Website About snippet – ‘ A native of New Zealand, Tim Brown was always well versed in the magical qualities of merino wool. Inherently curious, he began asking himself why such a remarkable, sustainable resource was virtually absent in the footwear industry. And with that spirit of wonder, the Allbirds journey began.’ Claiming to be the world’s most comfortable shoe, of which I vow one day to purchase a pair of, however at the moment I have enough shoes as it is. I also have a pair Yeezy’s on the list but we will talk about that later. The co-founder of allbirds is from my home country, New Zealand, and that is also where they source wool to make these shoes, which are quickly becoming Silicon Valley’s choice of footwear. One thing about allbirds apart from their awesome online store that uses Shopify is that they have just as amazing bricks and mortar design. If you get a chance to go into one of there stores, do so.
In late 2018 as reported by the NZ Herald allbirds raised investments which included a post money valuation of more than $2 billion NZD, Leonardo DiCaprio is also an existing investor.

NOTE – No announcement bar, No free shipping deal, high price point so doesn’t really work and No email sign up promotion, they are really taking the ‘we’re the best deal with’ type strategy, nice!.

Shopify

6. Yeezy Supply

yeezy supply
yeezysupply.com

Meta Description – OFFICIAL YEEZY STORE. SHOP YEEZY SEASON APPAREL AND YEEZY ADIDAS BY KANYE WEST.

Website About snippet – none, Kayne knows everyone already knows who he is and what Yeezy’s are. If you want to get your hands on some of Kanye’s Yeezy product, this is one place you can do it. Yeezy Supply is Kanye West’s online store for all of his product, shoes, jackets, pants and more. The store takes on an extremely simple design, which I personally love. I rarely see stores that go this simple, but he’s nailed it on the head. Along with Kanye’s online store his wife, Kim Kardashian, also runs here online store using the Shopify platform KKW Beauty. I’m not including it in this blog post as I didn’t want to drum on about the Kardashian family too much. Speaking of that though you cannot go past the next store on the list…

NOTE – No announcement bar, No free shipping deal probably due to the high price point and No email sign up at all. Another classic ‘we’re top shelf, pay for it’ strategy

7. Kylie Cosmetics

kylie cosmetics
www.kyliecosmetics.com

Meta Description – Shop Kylie Cosmetics by Kylie Jenner. Official website for exclusive access to Kylie’s makeup products. Get free shipping on Liquid Lipsticks, Lip Kits, Eye Shadow Palettes, Highlighters, Glosses and more!

Website About snippet – ‘Kylie Cosmetics by Kylie Jenner is one of the fastest growing beauty brands in the world. Having launched three years ago, Kylie Cosmetics was put on the makeup map, by Kylie’s infamous “Lip Kit,” ‘ Kylie was recently named the youngest billionaire in the world. I refuse to call her self made as I really struggle to see how she was unaided in her success, but that’s a discussion for a rainy day. Kylie Cosmetics is basically the driver off her fortune which was obviously started in other areas, but this is what drives it, and that website is using the Shopify platform. I think you would struggle to find a young female that uses make up in this world who doesn’t know what Kylie Cosmetics are. If the store has driven her to become the youngest billionaire in the world, I would love to have a look at the dashboard behind it all, it’s probably the most fascinating one in the world when it comes to eCommerce stores.

NOTE – Announcement bar for FREE SHIPPING and Sign Up to email for $10off CTA pop up soon after arriving on the website, even though Kylie Cosmetics are the must have of most young females these offers are given on small-medium price points to drive up the AOV (Average Order Value), you know, add that extra item to your cart to push it over the $35 mark to get free shipping, sound familiar?
I hope there were a few surprises there that you didn’t realise were using the Shopify platform. Although these online stores are highly customized to their preference, which is to be expected as they are the biggest brands in the world, Shopify is still an amazing place to get started with little website knowledge or computer skills.

Just sign up to Shopify’s 14 day FREE trial

Fill in your details, pick a FREE theme that you want your website to look and feel like, and then start adding product, content, pick your settings, add a bank account to get paid too and start running your online store.
Also check out ‘7 Reasons why your should chose Shopify’


If you sign up and want some guidance just email me at matt@matthewjohn.co.nz